Authentic Path

Erika Lynn is an energy healer, life and business coach, and empathic guide for people who are ready to find, or return to, their most joyful, harmonious lives. Her generous spirit, no-nonsense energy, and insightful communication is a powerful combination for clients ready to make real changes. Together, we created new branding, an updated website, and marketing materials and campaigns to capture her unique approach to healing and coaching.

Erika headshot.jpeg

Branding guidelines & Website Redesign

The best way to invite change is to shift the energy. Before we redesigned the Authentic Path website to attract new clients, encourage signups, and showcase Erika’s experience, we did a series of branding exercises to define her ideal audience and set brand guidelines that aligned with her business goals. From there, I created wireframes and content to shape the new website—a fresh, welcoming work-in-progress.

Digital Marketing Materials

In addition to phone sessions and in-person consultations, Erika offers special yoga and energy work retreats. I wrote and designed a flyer for her 2019 retreat, along with a series of emails, ad copy for yoga retreat directories, and a social campaign to encourage enrollment.