Pulse

Pulse is an up-and-coming sextech startup founded by women, for everyone. Their natural lubricant formulas and automatic lube warming dispenser are some of the most innovative products in their industry, but with unique value propositions come unique challenges! Pulse is among the femtech and sextech companies encountering platforms that flag intimacy and women’s sexual health as taboo topics—a real mood-killer when it comes to marketing and messaging. I’m part of the team helping Pulse find their voice, reach customers, and lead the modern conversation around sex and wellness.

Deliverables: Blog articles, social media content, landing page copy, product descriptions, and print and digital campaigns with partners and sponsors

 
Click to view  Pulse landing page slider copy  (Design by Tiny Whale)

Click to view Pulse landing page slider copy (Design by Tiny Whale)

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Landing Page Redesign

Pulse needed content to test their new homepage design, which featured a sliding carousel layout. I worked with the marketing team, designers, and CEO to create new copy for the product features and benefits. After an A/B test, the slider layout proved the clear winner.

 
Design by Tiny Whale

Design by Tiny Whale

Design by Tiny Whale

Design by Tiny Whale

Digital Partnerships

Pulse partnered with Stella Spoils, a luxury product and lifestyle marketing brand, to reach millennial women looking to elevate their sex lives. This content was part of an email campaign that ran in December 2018.

Print Marketing

Designed for an entirely different audience, this ad became a printed insert for the ‘Menopause The Musical’ playbill.